3x1 is halfway through PROJECT NYC! PROJECT is a men's contemporary trade show held bi-annually in New York and Las Vegas and showcases some of the best brands around. Our team has been working hard the past few days presenting Men's Core, Holiday, Spring, and Summer. As usual, our signature selvedge denim has been super popular, especially the new light weight indigo selvedge. Also on the lighter side, our selvedge twills in spring and summer colors have been generating tons of buzz. Tomorrow (July 23rd!) is your last chance to check in with the 3x1 team and see everything for youself at Pier 94. Can't make the trip? Check out our men's collection right here.