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Our Natalie Tie Front Top

top, isko, stretch

We're super excited about our new Natalie Tie Front Top! Inspired by our very own Natalie Bogle (Account Executive and one of 3x1's first employees!), we wanted a fun top to wear out on the town that still maintains 3x1's classic look.  Check out the photo above of our sewers handchalking the garment for button placement. Look for this versatile top in stores next week or stop by 15 Mercer to see our whole collection for yourself! ... Read more

3×1 Loves Isko!

We're always talking about much we love Isko. They are constantly outdoing themselves with the perfect stretch fabrics that hug the body, retain their shape and most importantly, make you look hot! We finally teamed up with these innovators and created a video to show the world what happens when you combine the best stretch fabrics with 3x1 design and craftsmanship. The video features women from the 3x1 family strutting around SoHo in our latest creations. We even got to shoot a scene at one of our favorite local spots, The Smile.  Enjoy!! ... Read more

In Vogue

We are honored to be featured in Vogue's Definitive Guide to all Things Denim! Acknowledging how hard it is to find the perfect jean, Vogue put together the creme de la creme of denim. We're very pleased that one of our most classic pieces, the No. 10 Jean Jacket made the cut. Our other favorites on the list include this See by Chloe Denim Shirtdress and this gorgeous Thakoon Addition Denim Striped Combo Top.      ... Read more

Blue Ribbon at PROJECT

It's official! 3x1 just won the Best Denim Award at PROJECT NYC! The award was given by The Blogger Project, which is curated by PROJECT correspondent and lifestyle blogger, Marcus Troy. His vision was to bring together the all-stars of the blogger community with the best brands in the contemporary market. The bloggers got to create content with their favorite brands and vote on their number one picks. We are absolutely ecstatic to have received the Best Denim Award! Big thanks to PROJECT as well as our amazing (and sleep-deprived) team! ... Read more

3×1 Does Project

3x1 is halfway through PROJECT NYC! PROJECT is a men's contemporary trade show held bi-annually in New York and Las Vegas and showcases some of the best brands around. Our team has been working hard the past few days presenting Men's Core, Holiday, Spring, and Summer. As usual, our signature selvedge denim has been super popular, especially the new light weight indigo selvedge. Also on the lighter side, our selvedge twills in spring and summer colors have been generating tons of buzz. Tomorrow (July 23rd!) is your last chance to check in with the 3x1 team and see everything for youself at Pier 94. Can't make the trip? Check out our men's collection right here.  ... Read more

Worth the Price Tag

Fashion Editior at Glamour Magazine, Sophia Shabbat, recently stopped by 3x1 with one mission: to figure out exactly why premium denim costs more than the regular stuff. Sophia met with founder Scott Morrison (whom she dubbed the Father of Premium Denim) to get the facts.  Scott broke down some of his favorite features of a 3x1 jean for Sophia, desribing our handplaced pockets and hand-sewn belt loops for durability. He also delved into the actual construction of our jeans, showing Sophia our single needle sewing machines where each sewer only makes 2 jeans per day! Slowing down the process allows us to ensure absolute precision and meticulous attention to detail. Want to weigh in on the premium denim debate? Check out Sophia's article here. ... Read more

Isko Stretch Coated

There’s a few ingredients for the perfect pair of jean.  One of most important ingredients is fabric and we’ve been searching for the world’s best for the past two years.  For men, we went to the best mills in Japan, Italy, and the United States for selvedge denim.  For women, we needed something different and our search for the most flattering fabric led us to Isko.  Here’s one example of stretch coated. ... Read more