Worth the Price Tag

Fashion Editior at Glamour Magazine, Sophia Shabbat, recently stopped by 3x1 with one mission: to figure out exactly why premium denim costs more than the regular stuff. Sophia met with founder Scott Morrison (whom she dubbed the Father of Premium Denim) to get the facts.  Scott broke down some of his favorite features of a 3x1 jean for Sophia, desribing our handplaced pockets and hand-sewn belt loops for durability. He also delved into the actual construction of our jeans, showing Sophia our single needle sewing machines where each sewer only makes 2 jeans per day! Slowing down the process allows us to ensure absolute precision and meticulous attention to detail. Want to weigh in on the premium denim debate? Check out Sophia's article here.